When it comes to fashion, there are few items as essential and versatile as a good pair of pants. And for over 90 years, Alberto has been providing men and women with high-quality, stylish pants that have stood the test of time. From humble beginnings in Germany to becoming a global brand, Alberto has cemented its place as a leader in the fashion industry.

The story of Alberto begins in 1922, when the company was founded by Dr. Albert Dormann in Mönchengladbach, Germany. The company started as a small tailoring business, specializing in trousers for men. However, it wasn't until the 1960s that Alberto truly made its mark on the fashion world. With the rise of youth culture and the demand for more casual and comfortable clothing, Alberto introduced their first collection of jeans. This move proved to be a game-changer for the brand, as their jeans quickly gained popularity among young adults.